I had the pleasure to take a quick jaunt to Russian River Valley in North Sonoma County over the long Labor Day weekend with my lovely daughter Tara. Perhaps, not the most ideal time to visit due to the smoldering wildfires, extreme heat and the pandemic. But, it felt really good to travel again and to visit my favorite wineries and see familiar faces. We were well-received all weekend and experienced some of the grandest tastings with super personal service.
Our first tasting adventure started at Dutton Estate for a Dusk Wine Tasting. We were greeted by friendly faces with Dutton’s estate Hard Cider in hand and led to our table amidst the summer blooms surrounded by the vineyards and towering pines. Dutton’s Estate Sauvignon Blanc and gourmet charcuterie plate was most fitting for the glorious sundowner.
Our wine trip itinerary was focused primarily on Westside Road, where days before, all of the residents and wineries had been evacuated from the raging Wallbridge Fire, still semi-active over the crest of the hill. A major arterial roadway, Westside Road had been closed in both directions for several weeks and was used by the fire crews to travel from Jenner to Dry Creek during the initial fire outbreak.
What was on everyone’s mind, but rarely spoken, was the topic of possible smoke taint in the vineyards. Harvest was already mid-way in RRV with fruit still on the vines in many vineyards
Smoke taint would be the bane of many large and small growers and winemakers alike. There was great uncertainty hanging in the smoky air with many wondering if there would be an actual 2020 wine production.
Our top reservation tastings included MacRostie Vineyards, Arista Vineyards and Flowers Vineyards, all off Westside Road. As is elsewhere in California wine country, wine tastings are permitted outside only, by appointment, with social distancing and face masks required when not seated. Other than that, it was business as usual, albeit, without the crowds. Winery staff were very gracious everywhere we went and happy to have visitors once again. [Read more…]
While the Russian River plays an important role in moderating temperatures for grape growing in the valley, it is also an important ecological habitat for warm and cold water fish migration and spawning and is well known to locals for its sandy beaches.
Panelist Connor Best spearheads the International Marketing efforts on behalf of Napa Valley Vintners for its 550-winery members and winegrowers. He notes that there has been a huge transition to e-commerce sales, even with top-end producers. Best also encourages wineries to utilize their front house workers for phone sales, shipping, bottling and other vineyard work to keep staff employed during the shutdown. “Surprisingly, wine club memberships in Napa remain strong with fewer cancellations than predicted,” remarked Best. Despite the 2014 earthquake and the recent Sonoma-Napa wildfires, Napa remains resilient. NPV has a concentric plan in place to start rebuilding the wine tasting room experiences with outreach to local San Francisco Bay area visitors first and will then expand marketing efforts outward as California relaxes the stay-in-shelter orders.
Sonoma County Winegrowers’ President Karissa Kruse, who actively supports the hospitality industry during these difficult times, expressed a similar sentiment. Other than an earlier than usual bud break, the growing season seems to be on track. “Agriculture continues to give and doesn’t understand the COVID-19 pandemic,” said Kruse. She feels positive, however, that Sonoma County is well poised to welcome Bay area day-trippers into wine country soon and that the wine industry will eventually recover. In the meantime, local eateries are pairing take out food with Sonoma wines by the glass and bottle, in the “Keep Restaurants Alive” campaign, which has been well received.
Another panel contributor, Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance is closely aligned with over 200 wineries in Central California. Again, the big shift was to quickly pivot and go to digital marketing. Many distilleries in Paso immediately ramped up to produce hand sanitizer for the first responders, while wineries delivered wine care packages to those on the front lines. Peterson is working closely with the county on the anticipated roll out plan to re-open the region’s wineries. He also supports the “Home With Paso Wine” campaign and invites wine lovers to connect with local winemakers via Zoom for weekly virtual tastings, vineyard updates and interviews.
Elsewhere in the state, Temecula Valley Southern California Wine Country’s Brand Marketing Partner, Devin Parr, expressed great concern over the lack of distribution and wholesale market for the 40+ wineries. Largely founded by DTC sales, Temecula’s target market caters to the 23 million visitors within a one to two hour drive from wine country. Parr believes that the valley’s “Sip From Home” packages are key to garnering wine sales at this time and has reported moderate success feedback. Many wineries are being more innovative and have reached out to wine club members via various social media platforms to offer free local wine delivery or curbside pickup. And, a big shout out goes out to Wilson Creek Winery for donating 50,000 tasting tickets to Southern California wine lovers.
Washington State Wine Marketing Director David Flaherty had some interesting insights, as Seattle was six weeks ahead of the COVID-19 curve. Unfortunately, one of the largest revenue producing wine events, Taste Seattle, had to be cancelled with short notice. However, on the positive side, Flaherty received huge support from regional wineries with his quick call to action. “We all need each other. The spirit of collaborative union creates a sense of urgency to shake off stodginess of the industry and break down walls,” said Flaherty. A noteworthy digital campaign recently launched by Washington State Wine is SIP GLOCAL, a global movement that rallies around a local bottle of wine, with the hope of closing the social distance between communities near and far.
Ryan hails from five generations of vineyard management in Sonoma County and definitely knows how to select the top vineyards and grape varietals, utilizing drone technology. One thing is certain, Ryan’s charismatic nature is endearing and his depth of enology is as impressive as the array of wines.
An apple orchard in days gone by, the 110-acre Hallberg Ranch is truly a sight to behold. Estate Pinot Noir grapes are also sourced from Annapolis’ Sonoma Coast (Welsly Vineyard) and Sebastopol Hills’ Northern Wind Gap (Pinot Hill). Nothing but heavenly Pinot Noir at Emeritus, but who’s complaining?
Flanagan is definitely a family affair, with Eric Flanagan at the helm and 20 year old daughter Riley following in his footsteps with her own label, Riley’s Rows. Meeting Riley was awe-inspiring. Her bubbly personality and talent for winemaking is inherent and will serve her well in years to come.
